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Sales Trace - Turning Field Sales Movement into Smarter Decisions at Zain Jordan

Sept. 2, 2026

As part of Zainiac’s drive to turn employees’ ideas into practical business solutions, Sales Trace has been developed and implemented to improve visibility into field sales activities and support data-driven planning across Zain.

The idea was submitted by Osama Saleem and Mohammad Al Naser, and supported by Enablers Mohammad Khalil, Qusay Meqdady, and Rakan Othman, and Vanguard Doaa AbuShreaa.

From Field Movement to Actionable Insight

Sales Trace is an in-house asset tracking solution that enables teams to monitor external sales agents’ locations in real time and review historical movement and territory coverage.

Beyond location tracking, the platform generates sales heat maps to help management visualize coverage, identify underserved areas, and make more informed decisions about where to direct sales efforts.

For Sales Management, this provides a clearer view of field activities to support performance monitoring and territory planning. For sales agents, it can offer more focused territory guidance, help reduce unnecessary repeat visits, and support better route planning.

Built In-House, with Room to Grow

Developing Sales Trace internally gives Zain greater control over the platform’s data management, security controls, and future development. Engineering and Operations teams can adapt and enhance the solution as business needs evolve.

With the platform now implemented, the next step is to assess its impact on sales coverage, productivity, and route efficiency. These findings can guide further improvements and help evaluate its potential for wider adoption.

Sales Trace also presents a potential B2B opportunity for organizations managing field teams, including logistics and delivery companies, field service providers, and maintenance businesses. This solution could support a future revenue opportunity across Zain OpCos.

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