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New Home Smart Bundle - Reaching Customers at Zain Jordan at the Right Moment

Aug. 16, 2026

Zainiac continues to demonstrate how employees’ simple ideas can turn a key customer moment into a new business opportunity. New Home Smart Bundle was created with one clear objective: to connect with customers at the moment they purchase a new home and offer them the digital services they are likely to need next.

The idea was introduced by Mohammad Al-Omoush, supported by Enabler Rakan Othman, with Vanguard Abdullah Abu-Karaki leading the initiative and overseeing the idea’s journey from concept to implementation.

From a New Home to a New Customer Opportunity

The concept uses the property ownership transfer process at the Department of Land and Survey as a trigger. Once a property sale is completed and the title deed is issued to the new owner, the customer can receive a customized congratulatory SMS introducing Zain’s New Home Offer and providing a direct link to activate it.

The offer is designed around the needs that naturally come with moving into a new property, bringing together services such as fiber internet, extended home Wi-Fi, and smart security solutions.

Instead of waiting for customers to begin searching for connectivity providers, the initiative creates an opportunity for Zain to engage them at a highly relevant point in their journey.

The initiative also demonstrates how automation can create a smoother customer journey while supporting Zain’s wider digital ambitions. As adoption grows, its impact can be measured through triggered activations, incremental revenue from new subscribers, customer satisfaction, system availability, and reductions in manual customer outreach.

New Home Smart Bundle is an example of innovation built around timing and relevance: identifying an important moment in a customer's life and using technology to offer the right services when they are most likely to need them.

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