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ZAINIAC x BE WELL Implementation: Zain’s Mental Health Live Chat

Nov. 18, 2025

At Zain, we believe innovation isn’t just about driving technology forward, but also about using it to support the wellbeing of our employees.

In collaboration with BE WELL and in celebration of World Mental Health Day, ZAINIAC introduces Zain’s Mental Health Live Chat, a new way to reach Mental Health First Aiders (MHFAs), who are certified to recognize signs of mental health challenges, provide initial support, and guide Zainers to relevant professional support.

Currently being piloted at Zain Bahrain, this implementation is designed to make mental health support more accessible, immediate, and employee-friendly, while maintaining complete confidentiality.

This idea, submitted to ZAINIAC by Lamees Abdulrahim and Rana Al Sayegh from Zain Bahrain, and supported by Vanguard Malak Ahmed, Enabler Zahra Abdulrasool, and Group BE WELL Lead Lina Shammas, reflects how technology and empathy can merge to create a healthier workplace culture.

MHFAs and the Implementation Team

Employees will have the option to choose an MHFA they’d like to speak to. If the selected MHFA is busy, the employee will be notified and offered to wait or connect with another available MHFA.

This is a step towards normalizing conversations around mental health, empowering Zainers to reach out whenever they need support and ensuring it is never more than a click away. By making wellbeing resources easy, discreet, and available around the clock, we’re reinforcing Zain’s commitment to a culture where our people feel safe, supported, and heard.

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