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Be Zain Smart – Making Education More Accessible to Zain Customers

May 1, 2025

This idea, led by Vanguard Abbas Terani, enables Zain customers in Kuwait to pay for Baims’ educational services directly through their Zain mobile line, making it easier, faster, and more inclusive for a broader base of users to benefit from quality educational resources.

For many students, especially in underserved or remote areas, accessing quality educational tools can be a challenge. Credit card access is not always available or convenient, and complicated payment processes can discourage users from exploring learning opportunities. With this new integration, we’ve eliminated a major hurdle and opened the door for more students to take advantage of digital education using their Zain line.

Baims is a well-known educational platform offering a wide variety of academic content, including recorded lectures, live sessions, quizzes, and exam prep materials. Their content is available in several languages and is tailored to meet the needs of learners across different levels and disciplines. By focusing on smart, digital-first services that add value to people’s lives, this implementation aims to create real-world impact.

A big thank you to Abbas Terani for championing this idea through the Vanguard program, and to the Zain Kuwait Marketing – Content & Partnership Management team for helping bring it to market.

The successful implementation of this idea is not only a win for customers, but also a testament to the power of cross-functional collaboration at Zain. It shows how innovation, when matched with operational support and a clear purpose, can quickly evolve from an idea into a meaningful customer experience.

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